Rotogravure itself comes from two words, namely "roto" which means rotating and "gravure" which means carving. In the world of printing, rotogravure is a technique for printing plastic packaging using a rotating printing cylinder. The printed graphic is the result of engraving on the working surface while the printing cylinder rotates.

Rotogravure is a packaging printing technique that is widely used to print product packaging using cylinders. This technique is a well-known conventional printing technique in Indonesia.